Most coverage
Rory Sutherland has the strongest coverage in these notes.
Company
Company
BHS
1 Books1 Highlights16 Themes
BHS appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Oblique Messaging for Direct Truths, Flip the Frame Before Solving the Problem, Clever and Lazy Beats Clever and Busy
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They’ll say “I don’t understand, why are people paying all this money for Armani clothes — they don’t seem any better than what I can get at BHS,” and they genuinely don’t really understand all that social mediation of…
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Highlights
"They’ll say “I don’t understand, why are people paying all this money for Armani clothes — they don’t seem any better than what I can get at BHS,” and they genuinely don’t really understand all that social mediation of one-upmanship. As a result, there’s an argument, which this fantastic guy … who’s name I have now completely forgotten and I’ll remember shortly * … his point is that we ought to research those people because there is something that is instinctive in 98% of humans which isn’t shared here."
Rory Sutherland
Themes
Oblique Messaging for Direct TruthsFlip the Frame Before Solving the ProblemClever and Lazy Beats Clever and BusyBrands as Non-Shitness GuaranteesSerendipity as Engineerable AssetKill Anxiety Before Building PreferenceSatisficing Over Maximising as Default LensSocial Embarrassment as Purchase GovernorFind the Missing Third That Logic Won't Tell YouTransaction Cost as Hidden CompetitorOverheard Signal Beats Direct MessagePath Dependency Precedes Brand ChoiceSteal From Adjacent Fields, Not Your OwnNaked Greed Destroys Brand ValueSmall Can Charges More Than Big CanIdeals Outlive Strategies