Most coverage
Power Play has the strongest coverage in these notes.
Company
Company
Ford Motor Co.
1 Books1 Highlights12 Themes
Ford Motor Co. appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Sell the Sequel to Fund Survival Today, Budget Is a Banned Word, Bulldoze First, Partner Second
Start here
Blankenship glanced online at the handful of stores Tesla had already established—many were either former car showrooms or designed like them. A customer had to drive to get to one. He thought that would be fatal for Te…
Ask about Ford Motor Co.
Answers use only the 1 books and 1 highlights on this page.
Highlights
"Blankenship glanced online at the handful of stores Tesla had already established—many were either former car showrooms or designed like them. A customer had to drive to get to one. He thought that would be fatal for Tesla. Car customers tend to be loyal; a majority of new vehicle buyers in 2010 returned to the brand that they bought the last time. Some brands had even better return rates, such as Ford Motor Co., which saw a 63 percent loyalty rate. Tesla needed not just to convince people of their brand, but to persuade them to leave their old one. It didn’t help their cause that Tesla was asking buyers to take a chance on a new, unfamiliar technology."
Power Play
Themes
Sell the Sequel to Fund Survival TodayBudget Is a Banned WordBulldoze First, Partner SecondEach Round Buys More ControlApple-Store DNA Without Apple-Store ObsessionSkip-Level Communication as Survival ObligationMule-Car Conviction TheaterPublic Markets as Distraction TaxSpecial Forces Hiring, Not Headcount FillingGallery Loophole Before Lawmakers ReconveneFlippant Until Focused, Then Total PossessionHigh-Velocity Reversible Decisions