Entity Dossier
Company

Lacroix

Strategic Concepts & Mechanics

Primary Evidence

"Five years for Férinel, two years for Boussac, one year for Lacroix, a few months for Céline... Bernard Arnault is going faster and faster."

Source:The Taste of Luxury - Bernard Arnault and the Moët-Hennessy Louis Vuitton Story

"The Lacroix adventure dazzles Bernard Arnault. Forty years after Marcel Boussac, he relives the same adventure: the birth of a fashion house. For the first time, he feels he has accomplished a work. But the president of Dior does not deviate from his path. Incessantly, he pursues his ascent and seizes, that is his technique, the opportunities that come within his reach."

Source:The Taste of Luxury - Bernard Arnault and the Moët-Hennessy Louis Vuitton Story

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