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Company
Model S
1 Books1 Highlights12 Themes
Model S appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Sell the Sequel to Fund Survival Today, Budget Is a Banned Word, Bulldoze First, Partner Second
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The mechanics of the plan, reductively speaking, were this: Tesla would cut to the bone to save cash, and hope Roadster reservation holders didn’t freak out and seek their deposits returned. They would quickly reveal a…
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Highlights
"The mechanics of the plan, reductively speaking, were this: Tesla would cut to the bone to save cash, and hope Roadster reservation holders didn’t freak out and seek their deposits returned. They would quickly reveal a design for the Model S to stoke further interest in the company, then again begin taking deposits. This would give them enough runway to coast until further investment could be generated. If the plan succeeded, they could eke their way through to Model S production. If it failed, they would stiff an ever-growing base of customers, all but spelling their demise."
Power Play
Themes
Sell the Sequel to Fund Survival TodayBudget Is a Banned WordBulldoze First, Partner SecondEach Round Buys More ControlApple-Store DNA Without Apple-Store ObsessionSkip-Level Communication as Survival ObligationMule-Car Conviction TheaterPublic Markets as Distraction TaxSpecial Forces Hiring, Not Headcount FillingGallery Loophole Before Lawmakers ReconveneFlippant Until Focused, Then Total PossessionHigh-Velocity Reversible Decisions