Most coverage
Rory Sutherland has the strongest coverage in these notes.
Company
Company
Philips
1 Books1 Highlights16 Themes
Philips appears across 1 book, with 1 highlight.
Books
Notes
Recurring themes
Oblique Messaging for Direct Truths, Flip the Frame Before Solving the Problem, Clever and Lazy Beats Clever and Busy
Start here
I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting pre…
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Answers use only the 1 books and 1 highlights on this page.
Highlights
"I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips."
Rory Sutherland
Themes
Oblique Messaging for Direct TruthsFlip the Frame Before Solving the ProblemClever and Lazy Beats Clever and BusyBrands as Non-Shitness GuaranteesSerendipity as Engineerable AssetKill Anxiety Before Building PreferenceSatisficing Over Maximising as Default LensSocial Embarrassment as Purchase GovernorFind the Missing Third That Logic Won't Tell YouTransaction Cost as Hidden CompetitorOverheard Signal Beats Direct MessagePath Dependency Precedes Brand ChoiceSteal From Adjacent Fields, Not Your OwnNaked Greed Destroys Brand ValueSmall Can Charges More Than Big CanIdeals Outlive Strategies