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“Rupert first paid a visit to Philipp Reemtsma in Germany to ask advice and enlist his support. Then he went to England to start talks with Sir Edward Baron. He secured the backing of a later faithful ally, the financier Edmund de Rothschild, who knew the Barons well and worked on them to sell their shares and special voting rights to Rembrandt. De Rothschild told the family members with voting rights that Rupert was ‘an honourable man who would look after the interests of the employees’. According to him one of the family members was undecided, and ‘a certain degree of diplomacy’ was necessary to convince him to part with his interests.”

“Through Carreras, Rupert eventually also acquired control of the old, established Dunhill. This well-known company, established in London in 1893 by the remarkable entrepreneur Alfred Dunhill, gave him access to the attractive luxury goods market, which would become one of his group’s major assets.”