Identity & Culture1 book · 2 highlights
All Natural as Brand DNA
Books Teaching This Pattern
Evidence
Mr. Capri-Sun – Die Autobiographie
Wild, Hans-Peter, Dr. · 2 highlights
“I want to show that the feature "all natural" has defined my life and the company from the beginning and for over 90 years, as both a guiding theme and practiced science. Under my leadership, the WILD factories founded by my father have developed into an internationally leading producer of purely natural raw materials for the entire food and beverage industry.”
“"Capri-Sonne", which is now offered worldwide under the name "Capri-Sun", is originally a WILD product that quickly became a branded drink after its introduction. It has been led by me to a global position among the refreshing drinks.”
Related Patterns
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