Culture Adjustment Over Strategy Changes

"Quietly, Stefan Persson has instead begun to adjust one of the most important parameters in the labor-intensive fashion giant – corporate culture. Something that will have major impacts."

""Culture eats strategy for breakfast" is a phrase coined by the American author and management consultant Peter Drucker, and roughly means that the culture within a company is much more important than business plans."

"- Outside these doors, it's none of anyone's business. To succeed here, you have to follow the unwritten rules, Thomas Enderstein explained the thinking. One should not talk too much with each other at all, problems were solved with the closest colleagues. No after work. Outside the company, one did not socialize with colleagues. According to Erling Persson himself, it was out of consideration for the staff."