Deseasonalize the Product Calendar

“In the early Nineties, Michele Ferrero decided to take on nothing less than the summer heat. He had long suspected that his products suffered from it, especially at certain latitudes, and realized that chocolate sold less from June to September (the famous 'summer gap' first experienced in Germany), it had to be deseasonalized. A very complicated challenge, but his ingenuity and tenacity never back down from any obstacle; they always find a way to overcome it.”

“From that episode stems the advertising page made every summer in which it is announced that 'Of all these Ferrero products, we sold zero because they were withdrawn from the market at the first heat to reappear in autumn'.”