Signature Move1 book · 2 highlights
‘Don’t Do Dumb Shit’ Decision Rule
Books Teaching This Pattern
Evidence

Grit, Rigour & Humour: The INEOS Story
Sir Jim Ratcliffe, Dominic O'Connell, Quentin Willson, Patrick Barclay · 2 highlights
“The rather hardboiled expression ‘Don’t do dumb shit’ features in the INEOS Compass, which evolved some years back as an attempt to encapsulate the INEOS DNA or culture. It is an amalgam of expressive words and phrases, good and bad, that we like and that we don’t like.”
“at the basic, fundamental end of the risk spectrum it starts with ‘Don’t do dumb shit’.”
Related Patterns
Cornerstone MoveGrit, Rigour, Humour Doctrine Across Diverse SectorsSignature MoveSafety Before Profit, AlwaysDecision FrameworkNavigating Regulatory ArbitrageOperating PrincipleRewarding Safety Like ProfitOperating PrincipleProfessional Management for New FrontiersStrategic PatternChallenge-Seeking as Expansion Fuel