Family Treasury, Never the Stock Exchange

“research scared me and they did not want to bring it to France and so today the foreign market is already full of competitors. And then we invented a soft and extremely light little box which was an absolute novelty and the straw... - I was able to do all this because of being a family and not being listed on the Stock Exchange: this allowed us to grow calmly, to have long term plans, to know how to wait and not be caught up in the frenzy of the daily ups and downs.”

“To those who ask why this choice was made, Ferrero replies: "I never wanted to have to justify my choices to anyone. If you want to be free, you must have financial autonomy. My budget is prepared by the economic director and my real CEO who is Mrs. Valeria, the typical consumer."”