Frontier Ventures Where No One Else Will Go
Books Teaching This Pattern
Evidence
The Invisible Billionaire, Daniel Ludwig
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“frontiers where most men dare not venture, and it is often the case that the farther the frontier, the greater the opportunity. The major¬ ity of men, even businessmen, are tied to cities, where the ingredients of development already exist — labor, energy supplies, building materials, transportation, and so on. Competition also exists there, and the way to escape it is either to do something no one else is doing or do it where no one else is doing it.”
“Much of Ludwig’s success was due to his willingness to venture where more timid entrepreneurs dared not go. If he needed to bring along men and equipment to carry out a project in a remote area, he had the ships to get them there. He could, if there was enough money in it, move the mountain to Mohammed, and he would.”