Competitive Advantage1 book · 3 highlights
Media Mastery as Operational Tool
Books Teaching This Pattern
Evidence
Mr. Kaiser Goes to Washington - The Rise of a Government Entrepreneur
Stephen B. Adam’s · 3 highlights
“Kaiser did not need any professionals because he had a natural sense of public relations. Kaiser had made himself a builder, but he had been born a promoter.”
“Kaiser's enthusiastic cooperation with the media's and the public's insa- Page 8 tiable appetite for American heroes he was, in Morris Udall's phrase, "unavoidable for comment" helped forestall the need to develop an extensive public relations function within his organization.”
1 more highlight — Sign in to View
Related Patterns
Strategic PatternGovernment as Business PartnerCornerstone MoveWashington Before the Workplace StrategyCornerstone MoveMake Big Jobs Small Through Equipment VisionRelationship LeverageContinuous Negotiation Over BattleSignature MovePersonal Access Over Institutional ChannelsStrategic PatternCrisis as Expansion Opportunity