No Party Without Ferrero

“The timetable for the Children's Train is very packed, with a new stop being added every day. To keep track of it, a large board is prepared. Michele has it placed behind his armchair: a sort of schedule where he notes, region by region, date by date, a hundred festivals in Italy and around the world, almost as if to visually underline his motto "There is no party without Ferrero."”

“Gianlorenzo Seletto, from the Research and Development Division, explains: "He wanted to enter the mind of the festive consumer. He pondered, for example, what an Indian grandmother would want to give to her grandson on the occasion of the Kumbh Mela, the great Hindu festival on the Ganges River, and intercept her latent desires. He urged us to approach the product as if it were a celebration."”