Remove Rivals with Ironclad Exits
Books Teaching This Pattern
Evidence

The Crazy Epic of the Willot Brothers - From the Société Du Crêpe Willot to LVMH
Hervé Maupin · 3 highlights
"But he is not yet out of trouble. He also needs to terminate the employment contracts that had been extended to the brothers. Considering that they have been dismissed, they demand their severance pay. After some complications, Bernard Arnault will have to comply with their request. This time, the saloon doors close for good. Lucky Luke has permanently sent the Daltons back to their ranches."
"Bernard Arnault is, of course, questioned about his relations with the Willot brothers in the context of the agreements he has signed. He replies unequivocally that he is in no way the "front man" for the brothers. Contrary to the agreements signed with René Mayer, none of them will have any managerial power. Dior will not be sold to finance the concordat deadlines. The agreement signed is irreversible, the Willot brothers have signed the transfer slips of their titles. The workforce will be reduced from 15,640 to 12,252 without layoffs. He emphasizes the quality of the investors who will participate in the takeover operation alongside him. The direct and deliberate nature of his answers impresses the union representatives, who nevertheless remain very wary."
"Without executive powers, the brothers seek to monetize their stake. They are approached by Worms Bank, already a shareholder with 10% and wishing to increase its stake. Fair players, they inform Bernard Arnault who also wishes to consolidate his relative majority. Under equal conditions, they agree to give preference to the latter. A negotiation meeting takes place on a Sunday at the office of the chairman Letartre. All four brothers are present, along with two of their wives. A fierce negotiation begins. The brothers value their stake at 600 million francs, equivalent to a value of 1,140 francs per share. Bernard Arnault chokes and stands firm on the figure of 250 francs which they had accepted during the sale of the first 20%. After long hours of discussion, the parties reach an agreement on the price of 760 francs per share, subject to the confirmation of support from Crédit Lyonnais to finance the operation and guarantee the sellers of the payment of the part of the settlement payable over time. The amount of the acquisition is to be paid over three years. Their stake is thus valued at 400 million francs. The four brothers sign the transfer slips for their shares. Confirmation of support from Crédit Lyonnais cannot be given until the following Monday evening at the earliest. The signed deeds and documents are entrusted to Michel Liagre, who will implement them only after receiving and verifying the commitments from Crédit Lyonnais."