Ride Two Tailwinds Nobody Else Sees Yet

“to the what, the when, and the who. Harrison and Wallace had raw ambition, youth, energy, and an exceptionally strong work ethic. Both had gained invaluable business experience working under the ever-watchful eye of K.C. Irving. They also picked a fortuitous time to get into the frozen food business. The fast food industry was still in its infancy, but rapidly gaining momen- tum. Canada’s population was well into a growth spurt fuelled by the baby boom of the postwar period and the arrival of many new Can- adians. More important still, women were joining the workforce at an increasing rate. Two-income families meant eating out often and also easy-to-prepare meals to eat at home. Frozen french fries were a cru- cial ingredient of both. But launching a frozen food firm required a great deal more than”

“solve that potential problem. Harrison had what he had long hoped for. He was in business for himself with his brothers. There would be immense challenges ahead, but the new business had a number of advantages. The fast food busi- ness, with its heavy reliance on french fries, was about to take flight and change the food-restaurant business. In addition, governments were poised to play a far greater interventionist role in the economy. Harrison with his brothers, particularly Wallace, would ride these two advantages in building their multi-billion-dollar food empire. Both Harrison and Wallace had honed their skills at the feet of a business genius and one of the world’s great entrepreneurs, fellow New Brunswicker, K.C. Irving. Both remained forever grateful to him – but now they were on their own, hoping to emulate their mentor’s success.”