Sell While Building Instead of Perfect-Then-Launch

“Selling is the only process we run simultaneously with development from the start. That gives us feedback as we build-and makes the customers part of the evolution process (they come to believe it's their product). This strategy may not be without risks, but I've always thought it ridiculous to make the wedding arrangements before agreeing to the marriage.”

“It gets back to planning versus acting. We act from day one; others plan how to plan-for months.”