Shift to Growth Markets Despite Home Hostility

“China and the Middle East are regions where our ambitions have grown. Whereas Europe, and particularly the UK, are squeezing the life blood out of manufacturing, with overburdened legislation and excessive energy costs, stemming from poor energy policies, China has blossomed. In its pursuit of self-sufficiency, it has built an immense industrial infrastructure of the highest quality. To illustrate, if you take ABS plastic, which is useful for car dashboards and refrigerators, amongst myriad other uses, China was barely a player in 1990, with a trivial market…”

“Early on we were predominantly European, with two thirds of our profits coming from this large, sophisticated market. Germany, Belgium, Norway and France led the way. We struggled with competitiveness in Italy and withdrew. The UK has been a disappointment. Skills are not what they were, energy is expensive, unions have been aggressive (unlike Germany, where the unions focus on encouraging employers to invest for future growth), although to be fair they have been much more constructive and willing to engage in proper discussions about the genuine health of our businesses over the last ten years, and the government has been uninterested or lacklustre at best. America has been resurgent on the back of world-beating energy costs and frankly fine management. Whereas Europe has slowly squeezed the life from much of its manufacturing base with carbon taxes, complex legislation, high labour and social costs, America has gone into overdrive.”