Speed Over Size at Every Stage

“He flies very quickly on his own, with the conviction that there is a place to take in his trade. He is more resolute, faster and he immediately has the conviction that he absolutely needs to expand. First, respond to all requests, especially do not miss any and, for that, he hires a little. François Pinault Establishments, trading in coniferous, wood and panels. He knows that he does not have the means to wait for the client and must always go on the offensive, convince him, show him that it is better to go through him. He innovates by applying as a matter of course methods hitherto foreign to traditional commerce-to the wood trade especially, encrusted in its traditions-, touching the range of choices, the analysis of the competition and the concern for speed that disrupt the first supermarkets in rural areas.”

“By the end of 1972, its turnover had already reached 163 million francs for 63 employees10. He is determined not to stay stagnant and to pave the way for his expansion, always as a hurried man who does not want to be hindered in his decision-making speed. 1972 demonstrated this, which was the year of his first private plane. There were only three on the Saint-Jacques-de-la-Lande aerodrome next to La Droulinais at that time. His Porsche didn't go fast enough, the era didn’t have the fax, and in Brittany, especially, there was only a still archaic phone available.”