Stock Price Talk Gets You Donut Duty

“One thing Morrison didn’t get was Balsillie’s objections to talking about the company’s stock price, a ritual in most executive suites. Anyone caught talking about RIM’s share value was penalized. Balsillie didn’t want staff becoming complacent or distracted about company or personal fortunes. When Morrison sent Balsillie a congratulatory e-mail about RIM’s soaring stock price, he had to buy hundreds of donuts for RIM employees. Stock prices and quarterly results were precisely what Conlee believed needed more attention. He’d been hired to expand RIM “from millions to billions.” The company wasn’t going to get there unless it paid more respect to commercial details. That, the Texan knew, called for “a different culture.” Conlee invited RIM’s engineers to the Waterloo Inn to explain new marching orders. He introduced a detailed schedule of product milestones for Project Tachyon’s 5820 BlackBerrys, goals that would be enforced by a new product management office. Going forward, deadlines would be short and inflexible. All software features on the 5820 had to be completed within two weeks; for hardware design and beta-testing, the deadline was six weeks.”