Thirty Employees Memorizing a Philosophy Book With Zero Customers

“was part of the ‘boo crew’. In London, we had around _thirty call centre staff already on board. With no customers yet, they spent all of their time in training sessions. We had produced a whole book that outlined the philosophy of the company and all its inner workings and they had to learn this almost off by heart. They had to”

“_ Some people later questioned the logic of having a call centre located in London, where rents were so high. But this was where the best people were — and it would have badly dented the credibility of an online urban fashion and streetwear retailer to have its telephones answered -by call centre assistants in some remote location in - Scotland. -”