Two Marketers Where Others Need a Hundred

“Of war there was much; of art in war there was little – as we understand it, none – until Gustavus Adolphus again infused method into what others had done with no method at all. Strategy had rarely shown itself since the days of Cæsar; tactics was whatever suited each nation or tribe, and never rose to the rank of grand-tactics.”

“The feature characterizing the history of the art of war, from the fall of the Roman empire to the era of the Reformation, is the rise of cavalry as the main reliance of nations, and the corresponding decadence of infantry. This condition lasted for many centuries, until the English long-bow and the Swiss pike and halberd, coupled to the growth of firearms, again reduced the horseman to his true level.”