Entity Dossier
entity
Aeon
Strategic Concepts & Mechanics
Risk DoctrineCourage to Retreat Over Reckless Advance
Competitive AdvantageAsia's Digital Gravity as Location Advantage
Cornerstone MoveSmall Fish Swallows Big Fish at Timing Inflection
Risk DoctrineSeventy Percent Victory Threshold
Relationship LeverageTen Generals Who Would Give an Arm
Signature MoveTwenty-Five Characters Before Every Decision
Signature MoveMeter-High Research Stacks Before Commitment
Cornerstone MoveNine-Filter Gauntlet Before Any Business
Strategic PatternInfrastructure Toll Booth Over Hit Products
Signature MoveFifty-Year Life Plan as Operating Calendar
Operating PrincipleThree-Hundred-Year Company Horizon
Decision FrameworkAspiration Before Vision Before Strategy
Strategic PatternNinety Percent Won Before Battle Begins
Capital StrategyBankrupt Audacity in Early Fundraising
Signature MoveTen-Person Teams with Daily Profit Closing
Signature MoveInstall Winning Habit Then Compound It
Cornerstone MoveInvention as Capital Creation Machine
Risk DoctrineLifebuoy Group Strategy Against Single-Point Failure
Primary Evidence
"Masayoshi Son has chosen the most advantageous “location” in step with business development. He has indeed progressed like a successful fish. This is quite similar to the management of the founding family “Okadaya” of JUSCO (now Aeon). Okadaya has traditionally adhered to two mottos left by the fifth-generation leader, Soemon. 1. Better goods for less money. 2. Attach wheels to the main pillar. “Attach wheels to the main pillar” means “always be prepared to move to a location with better conditions.” Staying firmly in one place and being complacent won’t develop business. It implies a lesson that stagnation invites decline."
Source:Son's Square Law (translated)
"The founding family’s motto of Aeon: “Attach a vehicle to the main pillar.”"
Source:Son's Square Law (translated)