Entity Dossier
entity

Airbus

Strategic Concepts & Mechanics

Competitive AdvantagePioneer Buyer Leverage With Manufacturers
Capital StrategyAsset Rich Cash Poor as Permanent State
Relationship LeveragePersonal Intelligence Network Before Every Meeting
Signature MoveIrish Whiskey and a Handshake to Close
Cornerstone MoveSwallow Competitors Whole When Cash-Poor
Identity & CultureLoyalty Repaid With Loyalty
Decision FrameworkNon-Refundable Deposits as Commitment Theater
Cornerstone MoveTurn Cost Drains Into Cash Machines
Signature MoveScrew the Bankers, Let's Do It
Signature MoveCasting Director Not Operator
Strategic PatternProduction Over Exploration Immunity
Cornerstone MoveDouble the Bet on the Last Roll
Signature MoveCliff-Edge Comfort as Strategic Weapon
Signature MoveKeith Stanford's Briefcase as Survival System
Strategic PatternMonopoly Through Sequential Acquisition
Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"Pilots of fixed-wing aircraft often show disdain for helicopters; to them, a helicopter is essentially unstable (which it is) and decidedly more dangerous to fly (which it is not). Aside from the risk of total structural failure, which is rare, both types of aircraft are safest while travelling at cruising speed and altitude. The majority of incidents occur during takeoff and landing, procedures that a working helicopter may carry out far more frequently in a given time period than a scheduled fixed-wing aircraft. A Boeing 737, for example, may complete one takeoff and landing cycle every ten hours, and a long-distance Boeing 767 or Airbus 4340 might do two cycles every twenty-four hours. In contrast, working helicopters routinely perform a full takeoff and landing cycle every five or six minutes."

Source:One Hell of a Ride - How Craig Dobbin Built the World's Largest Helicopter Company

"Suddenly, however, Kléber is going to wake up. The V 10 runs well. Very well, in fact. Bulgaria, East Germany, and Yugoslavia buy the license. Kléber’s aviation tires equip not only the Caravelle and Mirage but also the Concorde and Boeing 747 (as they will soon equip Airbus). The Paris Stock Exchange discovers the old Colombes company with eyes like Chimène. Financial analysts readily present it as a growth stock. The stock prices soar. The cash flow, indeed, progresses faster than the sales. Huvelin has embarked on an ambitious investment program in France (Toul) and in Saar (Saint-Ingbert) which is expected to bear fruit soon. In the French tire market, Kléber’s penetration rises to nineteen percent in the years 1969-1970. In Germany, it approaches ten percent."

Source:Michelin: A Century of Secrets

Appears In Volumes