Airbus
Strategic Concepts & Mechanics
Primary Evidence
"Pilots of fixed-wing aircraft often show disdain for helicopters; to them, a helicopter is essentially unstable (which it is) and decidedly more dangerous to fly (which it is not). Aside from the risk of total structural failure, which is rare, both types of aircraft are safest while travelling at cruising speed and altitude. The majority of incidents occur during takeoff and landing, procedures that a working helicopter may carry out far more frequently in a given time period than a scheduled fixed-wing aircraft. A Boeing 737, for example, may complete one takeoff and landing cycle every ten hours, and a long-distance Boeing 767 or Airbus 4340 might do two cycles every twenty-four hours. In contrast, working helicopters routinely perform a full takeoff and landing cycle every five or six minutes."
"Suddenly, however, Kléber is going to wake up. The V 10 runs well. Very well, in fact. Bulgaria, East Germany, and Yugoslavia buy the license. Kléber’s aviation tires equip not only the Caravelle and Mirage but also the Concorde and Boeing 747 (as they will soon equip Airbus). The Paris Stock Exchange discovers the old Colombes company with eyes like Chimène. Financial analysts readily present it as a growth stock. The stock prices soar. The cash flow, indeed, progresses faster than the sales. Huvelin has embarked on an ambitious investment program in France (Toul) and in Saar (Saint-Ingbert) which is expected to bear fruit soon. In the French tire market, Kléber’s penetration rises to nineteen percent in the years 1969-1970. In Germany, it approaches ten percent."