Alfred Dunhill
Strategic Concepts & Mechanics
Primary Evidence
"The chemistry student – who with a personal investment of a mere £10 started a worldwide group of companies that would make him a world-famous entrepreneur – is linked to some of the best-known international trademarks, the foundation on which his business empire is built. From Cartier, the ‘king of jewellers and the jeweller of kings’, to the luxury goods of Alfred Dunhill, from Mont Blanc’s stylish writing instruments to the oldest Swiss watchmakers, all fall under Richemont, the international arm of the Rupert umbrella. It was preceded by the establishment of a global chain of tobacco interests under the banner of Rembrandt and Rothmans, as well as the production of the most famous South African wines and spirits."
"Through Carreras, Rupert eventually also acquired control of the old, established Dunhill. This well-known company, established in London in 1893 by the remarkable entrepreneur Alfred Dunhill, gave him access to the attractive luxury goods market, which would become one of his group’s major assets."