Entity Dossier
entity

Anthony Tasgal

Strategic Concepts & Mechanics

Signature MoveOblique Messaging for Direct Truths
Cornerstone MoveFlip the Frame Before Solving the Problem
Signature MoveClever and Lazy Beats Clever and Busy
Competitive AdvantageBrands as Non-Shitness Guarantees
Operating PrincipleSerendipity as Engineerable Asset
Signature MoveKill Anxiety Before Building Preference
Signature MoveSatisficing Over Maximising as Default Lens
Strategic PatternSocial Embarrassment as Purchase Governor
Cornerstone MoveFind the Missing Third That Logic Won't Tell You
Signature MoveTransaction Cost as Hidden Competitor
Competitive AdvantageOverheard Signal Beats Direct Message
Decision FrameworkPath Dependency Precedes Brand Choice
Cornerstone MoveSteal From Adjacent Fields, Not Your Own
Risk DoctrineNaked Greed Destroys Brand Value
Strategic PatternSmall Can Charges More Than Big Can
Identity & CultureIdeals Outlive Strategies

Primary Evidence

"What the spreadsheet has done is to create in organisations and governments an over-reliance on numbers (by no means always meaningful or even accurate) with the result that often spurious numerical targets, metrics or values invariably override any conflicting human judgment. This has given rise to what a colleague of mine, Anthony Tasgal, calls “The Arithmocracy”: a powerful left-brained administrative caste which attaches importance only to things which can be expressed in numerical terms or on a chart. Don’t misunderstand me. I am not making a trite “price of everything but value of nothing” point, nor am I attacking genuine science. I object to the spreadsheet precisely because of the pseudo-science involved, and the way numbers create a semblance of mathematical rigour which lends some measures or extrapolations an influence they don’t deserve."

Source:Rory Sutherland

Appears In Volumes