Antoine
Strategic Concepts & Mechanics
Primary Evidence
"Years later, it was in the opposite direction that money would fly over the Alps. The same Bernheim, though well-versed in Italian affairs, had ingloriously lost the presidency of insurer Generali in 1999: "They dismissed me like a valet who would have stolen from the drawers of the house," he bitterly complains. From this wound obviously arises a desire for revenge, of which Vincent Bolloré, always in search of an opportunity, will be the perfect instrument. "He was a friend of the family," confirms the entrepreneur. "When I took over my father's company, I had lunch with him. Since then, we have not been separated. Behind everything I have done, Antoine has always been there." This is particularly true for Italy."
"Indeed, in 1976, the year of Antoine's birth, his second child, Bernard Arnault convinced his father to sell the industrial buildings and public works sector of the company to Quillery (of the Rothschild group) for 40 million francs and to focus only on real estate promotion and an embryonic activity, the construction of individual houses and apartments, under the name Ferret Savinel MIA."
"Antoine is more convinced than ever that happiness lies in industry, investment, and innovation. But the industry is a mistress that comes at a high cost. Textiles and apparel, increasingly competitive, continue their descent into hell."
""It was natural, since everything I have comes from him. I am very happy to be his driver in Italy. Moreover, I call his driver 'colleague' when we meet at airports," Vincent Bolloré jokes as he does not hesitate to praise his mentor. "I have immense gratitude towards him because Antoine has always shown exceptional loyalty towards me. Antoine's strength is that he is a constant genius. Most people help you when you're doing well and withdraw when you're not. That's not the case with him.""