Aspinall
Strategic Concepts & Mechanics
Primary Evidence
"The judge agreed with Seven’s barrister that the union had used misleading and deceptive behaviour. It was the beginning of a series of legal actions that would see union officials found guilty of coercion, fined heavily and ordered to pay punitive damages and Seven’s costs. Mighell’s chutzpah astonished Aspinall. He says Mighell called and offered him a deal: if every member of the union switched their mobile telephone account to Seven’s B Mobile company, would Seven drop the demand for costs? ‘I said: “Mate, you’ve just been done for coercion and now you’re trying to do it again! Just pay the money”.’"
"Tamworth made a good test case. WesTrac built a gleaming new dealership there and brought in new uniforms for the staff. They responded to the faith shown in them and Tamworth became a model dealership. But the next job was much bigger: to replace the hotchpotch of workshops, depots and warehouses throughout New South Wales with one central location that reflected the new reality that most earthmoving equipment in the state was used north and west of Sydney, especially in the Hunter Valley coalfields. Stokes tossed Aspinall the keys and said he would be watching with interest."