Azcárraga empire
Strategic Concepts & Mechanics
Primary Evidence
"The Azcárraga empire has shaped at least three generations of Mexicans. According to studies conducted by the National Consumer Institute, an average Mexican child spends about 1,500 hours a year in front of the television versus less than 1,000 hours in school. Statistics like this raise doubts about which of the two has had greater influence."
"Of all the friends Emilio Jr. made in the 1950s, perhaps the most extraordinary was Reynold Anselmo. Emilio met this American, a short but very energetic man who preferred to be called René, shortly after the creation of TSM. Over the next 30 years, Anselmo proved to be one of the brightest and most original-thinking executives in the Azcárraga empire. He also came to be known as the father of Spanish-language television in the United States and the pioneer of private satellite systems worldwide."