Azcárraga Milmo
Strategic Concepts & Mechanics
Primary Evidence
"However, differences in loyalties prevailed, and the existence of these power fiefdoms created a divide between TSM’s young executives and artists: their loyalty to Azcárraga Sr. or Azcárraga Jr. typically mirrored that of the executive to whom they reported. This contrast was accentuated by Azcárraga Milmo who, eager to differentiate himself from his father, tended to be tough on the people favored by don Emilio, and vice versa. Over the years, this division within TSM fed the perception that Azcárraga father and Azcárraga son were completely different. Depending on whom one spoke to, don Emilio was a saint, an intelligent and shrewd boss, while his son was a good-for-nothing playboy; or else don Emilio was impatient and intolerant and Emilio Jr. a brilliant but misunderstood young man who had to make immense efforts to free himself from his father’s shadow."
"Pimstein invested much of his profits in racehorses, but he failed to keep maintenance costs under control and became seriously indebted. Azcárraga Milmo not only agreed to lend him money, but also helped him buy a house by guaranteeing the mortgage. The young Emilio recognized a friendship worth cultivating, and once again his hunch was right. When Pimstein began to repay the loan, Emilio told him: “It’s the first time I’ve done something for someone and they take it into account. In all the other cases in which I’ve lent money, they lose it or disappear. I want you to work with me full-time.”"