Azcárragas

"Mexico was—and still is—a natural breeding ground for social Darwinism, due to the tensions arising from the country’s Spanish and Indigenous heritage. In any country where racial difference remains visible through physical traits (such as white skin versus brown skin, light eyes versus dark eyes), which often coincide with social differences (wealth versus poverty, different levels of education), racial prejudices logically tend to flourish. In turn, such prejudices reinforce the Darwinist principle that a country’s ruling class is superior because of its natural abilities and not because of the opportunities it has had. In Mexico, the ruling elite’s conviction—the Azcárragas among them—that their position has its origin in a process of natural selection was undoubtedly encouraged by feelings of racial superiority."

"When the Azcárragas sold their holdings in radio, after leaving the film industry, the maneuvers were interpreted by some observers as a reduction of their presence in the media per se. They could not have been more wrong. The family business was simply concentrating on a single medium. In 1959 TSM invested $1.7 million in expanding the geographical reach of its network, and in 1960 it spent even more. Betting on the future, Azcárraga Vidaurreta made every effort to inject resources into the insatiable television business. As Emilio Jr. would recall years later: “My father always told me that television was the mistress and radio was his wife. You gave nothing to radio, and to television everything!”"