Bercot

"Absolute master of Citroën, Bercot aims high and strives to take different paths. At no cost should cars be made like others. It’s necessary to create a gap, to advance with technological leaps. He holds nothing but contempt for his competitors and especially for those American firms that produce standardized models covered in chrome and barely capable of driving on highways at sixty miles an hour. He aims to release cars that are original and advanced enough for their production to last several decades. “We must fight,” he says, “against this escalation of gadgets and these superfluous modifications that characterize brand industries.”"

"Technique, nothing but technique, always technique. Engineers are the spoiled children of the house. Bercot has well retained the lessons that succeeded for Bibendum."