Bolloré Technologies
Strategic Concepts & Mechanics
Primary Evidence
"the sole results of the Bolloré SME, even when restored, did not allow for the 250 million francs check demanded by Suez for Scac to be signed. The banker Antoine Bernheim, Vincent's true godfather in the Parisian establishment, was therefore going to work on both convincing the seller and providing sources of financing: by inventing the 'Breton pulleys' system, a cascade of holdings that allowed for the housing of funds from partners willing to remain minority shareholders; and by nurturing the IPO of Bolloré Technologies as early as 1985.""
"Often cited as an example, the multiplier effect model of the pulley system will be implemented by Vincent Bolloré, with the help of Antoine Bernheim, in 1988. Through a cascade of six holdings, the Breton industrialist owns 60% of Finfranline, which owns 51% of Omnium Bolloré, which in turn controls 51% of Financière V, which owns 51% of Sofibol (like Bolloré), itself the owner of 51% of Financière de l'Odet, a shareholder of 51% of Albatros Investissements, which in turn holds 40% of Bolloré Technologies17. Astutely, this arrangement allowed Vincent Bolloré to gain control, with an initial investment of 50 million francs (equivalent to 1.3% of the capital of Bolloré Technologies), of a group with a market capitalization of 3 billion francs."