Entity Dossier
entity

Bonaparte

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades
Signature MoveMrs. Valeria Is the Real CEO
Identity & CultureSixteen Commandments for Human Leadership
Operating PrincipleRetire Into the Laboratory Never the Boardroom
Competitive AdvantageDis Lu a Niun — Stealth as Strategy
Cornerstone MoveScarcity Into Sweet: Substitute Until You Win
Competitive AdvantageRaw Material Obsession to the Altitude
Signature MoveFamily Treasury, Never the Stock Exchange
Risk DoctrineSow Wisely, Accept Magpie Losses
Signature MoveIncognito in the Supermarket Aisle
Cornerstone MoveDiscover the Latent Desire, Then Invent the Category
Strategic PatternChildren's Hearts Win Mothers' Wallets
Cornerstone MoveBuild the Machine Nobody Can Copy
Identity & CultureMissionary Over Mercenary Entrepreneur
Signature MoveNo Party Without Ferrero
Operating PrincipleDeseasonalize the Product Calendar
Signature MoveSeventy Tastings Before Daylight

Primary Evidence

"What he places above all: “Intellectual honesty.” The kind that creates duties more often than rights. As a boss, he must set an example. Like Bonaparte at the bridge of Arcole or Joan of Arc before Orléans. He must be at the forefront of his troops, the symbol of the firm and the virtues that have allowed it to rise to the top ranks globally by itself. If he travels by plane, it’s in economy class. In Paris, he takes the metro, lives in a small apartment in the 17the arrondissement, and has lunch with his tray at the canteen of the offices on Avenue de Breteuil, like any secretary or maintenance service agent."

Source:Michelin: A Century of Secrets

"What he places above all: “Intellectual honesty.” The kind that creates duties more often than rights. As a boss, he must set an example. Like Bonaparte at the bridge of Arcole or Joan of Arc before Orléans. He must be at the forefront of his troops, the symbol of the firm and the virtues that have allowed it to rise to the top ranks globally by itself. If he travels by plane, it’s in economy class. In Paris, he takes the metro, lives in a small apartment in the 17the arrondissement, and has lunch with his tray at the canteen of the offices on Avenue de Breteuil, like any secretary or maintenance service agent."

Source:Michelin: A Century of Secrets

""A land with a known heart and an uncertain periphery," according to Giorgio Bocca, another true Piedmontese. "From Pliny, who writes of it and its capital Alba as a 'fertile land and a distinguished city, among those that make the region between the Apennines and the Po splendid' to Saint Bernard who tells the bishop of Milan about this 'country of Paradise', to the Corsican Napoleon, rhetorical as much as greedy, who first joyously announces 'Alba is ours, we are here in the best and most fertile country in the world' and then immediately drains the municipal coffers and empties the pockets of the landowners." He then concludes: "Surely, to the starving and ragged sans-culottes who followed Bonaparte through the poor lands of Millesimo and Cairo Montenotte, Alba and the Langhe must have seemed like the promised land, just as they did to us partisans of the mountain when we came down in '45. A happy place, fertile, distinguished but, I repeat, within what borders? One of the mysteries of the Langhe, one of its charms, is precisely this indefinability.""

Source:Michele Ferrero

Appears In Volumes