Entity Dossier
entity

Booker

Strategic Concepts & Mechanics

Signature MoveFour-Word Operating System: Focus, Simplicity, Reality, Fun
Capital StrategyPension Deficit as Deal Leverage
Decision FrameworkRetail Reduced to Five Numbers
Signature MoveFive Ratios and Nothing Else
Signature MoveNegotiate the Escape Hatches Before Signing
Operating PrinciplePrivate Ownership as Competitive Weapon
Cornerstone MoveBuy Back What You Built, Strip Out the Baggage
Identity & CultureFun as Operational Philosophy Not Perk
Strategic PatternCounterparty Carelessness as Opportunity
Cornerstone MoveLong-Term Greedy Over Quarterly Squeeze
Signature MoveInstinct Over Analysis for New Markets

Primary Evidence

"Tarsem and I finally signed a deal with Palmi on 24 November 2004 in the London flat of Arev’s John Scheving (like all the Icelanders we met, he had a swish flat in Chelsea overlooking Stamford Bridge). We would buy the Iceland business for a fixed £ 160 million. Best of all we negotiated to leave the pension deficit behind with Booker. We agreed to pay a further £ 20 million, phased over our first year in the business, to take us out of the BFG pension scheme altogether and make a fresh start. This was without doubt the best £ 20 million we have ever spent. We also managed to negotiate a shareholders’ agreement whereby no dividend could be paid or any refinancing take place without the consent of the management. We were frightened that Baugur might want to strip cash out of the business. Why they agreed to it I don’t know but they were pretty broad-brush in their approach and once the deal was agreed in principle they weren’t too interested in the detail, particularly where Iceland was concerned: they were focused on the big opportunities in the property portfolio and Booker. We also negotiated that if they ever wanted to sell the company we had the right to buy provided we could match the price. These conditions later proved to be worth their weight in gold."

Source:Best Served Cold

"Booker was started as a trading company based in Liverpool by the Booker brothers and for most of its 200-year history was involved in shipping and trading to the West Indies. Their business included sugar cane farming and the production of rum in Guyana. There were a few old company seals left and three oil paintings of sugar plantations."

Source:Best Served Cold

"Tarsem and I finally signed a deal with Palmi on 24 November 2004 in the London flat of Arev’s John Scheving (like all the Icelanders we met, he had a swish flat in Chelsea overlooking Stamford Bridge). We would buy the Iceland business for a fixed £160 million. Best of all we negotiated to leave the pension deficit behind with Booker. We agreed to pay a further £20 million, phased over our first year in the business, to take us out of the BFG pension scheme altogether and make a fresh start. This was without doubt the best £20 million we have ever spent. We also managed to negotiate a shareholders’ agreement whereby no dividend could be paid or any refinancing take place without the consent of the management. We were frightened that Baugur might want to strip cash out of the business. Why they agreed to it I don’t know but they were pretty broad-brush in their approach and once the deal was agreed in principle they weren’t too interested in the detail, particularly where Iceland was concerned: they were focused on the big opportunities in the property portfolio and Booker. We also negotiated that if they ever wanted to sell the company we had the right to buy provided we could match the price. These conditions later proved to be worth their weight in gold."

Source:Best Served Cold

"Booker was started as a trading company based in Liverpool by the Booker brothers and for most of its 200-year history was involved in shipping and trading to the West Indies. Their business included sugar cane farming and the production of rum in Guyana. There were a few old company seals left and three oil paintings of sugar plantations."

Source:Best Served Cold

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