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Bréguet

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades
Strategic PatternContrarian Weight Theory Application
Identity & CultureCreator Personality in Products
Capital StrategyIndependent Financing Over Subsidies
Signature MoveRacing Cars as Production Models
Identity & CultureArtistic Heritage as Engineering Edge
Operating PrincipleObservation as Innovation Source
Signature MoveObsessive Cleanliness as Quality Standard
Signature MoveIndividual Perfection Over Mass Production
Signature MoveMental Visualization Before Drawing

Primary Evidence

"Throughout the year 1907, however, he devoured all the newspapers that talked about these new devices — a very small market for tires — and became passionate about the feats of Voisin, Blériot, Trajan Vuia, Bréguet, de La Vaulx. He shares the analyses of Archdeacon — an old friend who has often participated in car races with the company’s tires — about the indifference of engineers “who dismissively walk past” this new aeronautics where everything is to be invented or on “the inertia of the country’s major industrialists.” He approved when “Archdec” was outraged: “To say that there is no one among our major automobile manufacturers who understands that with the means at their disposal, they could in a small corner of their workshops, create a flying machine at little expense in a few weeks.” And he applauded when this grandson of a Scot — like the Daubrée cousins — wanted to lead by example by founding the cup for the first kilometer to encourage the marvelous “mad fliers.” At the end of the evening, in honor of the new world record holder, the organizers announce “cinematographic projections.” Like those which, under the impulse of Léon Gaumont and Charles Pathé, attract the curious to the major boulevards. On the program: the first flights of heavier-than-air machines. André Michelin is thrilled. “Since one of these tools has been able to leave the ground,” he immediately writes to Edouard, still absorbed in Clermont-Ferrand with his molds and vats, “there is no reason, given the speed of progress we have seen happening in the automobile industry and the great similarity between the engine for a car and the engine for an airplane, that soon we could not travel very long distances. Here, then, is an industry full of promise, both from the perspective of civilian life and from the viewpoint of war. What if we embarked on the manufacturing of birds?”"

Source:Michelin: A Century of Secrets

"All the engine tests were successful. The French govern- ment also purchased a licence and arranged for production by Peugeot. This engine was a 16-cylinder double-bank 400 HP design, with a reduction gear and layout enabling a 37 mm. cannon to be fired through the propeller shaft; the whole was covered by patents until 1935. This type of*aero- engine was later adapted and produced by Bréguet in France, Napier in England, and Mann in Germany. Many other aeroengines in U-form or H-form are also derived from it."

Source:The Bugatti Story

Appears In Volumes