Entity Dossier
entity

Brunei

Strategic Concepts & Mechanics

Signature MoveProduct Obsession Over Marketing
Cornerstone MoveTotal Control Vision-to-Market
Competitive AdvantageMagic Over Logic Product Design
Identity & CultureAnti-Brilliance Employee Strategy
Operating PrincipleNature-Derived Invention Method
Signature MoveDeliberate Obtuseness Strategy
Signature MoveEngineering-Design Unity
Signature MoveEdisonian Empirical Testing
Decision FrameworkSingle Message Marketing Discipline
Signature MoveNo Memos Ever Dialogue
Identity & CultureMisfit Identity as Advantage
Strategic PatternConstant Patent Revolution

Primary Evidence

"This attitude to employment extended to Fry's thinking in every- thing, including engineering. Like Brunei, he did not, when an idea came to him, sit down and process it through pages of calculations; he didn't argue it through with anyone; he just went out and built it. So it was that when I came to him, in the midst of my efforts with the Sea Truck that summer, to say, 'I've had an idea,' he would offer no more advice than to say, 'You know where the workshop is, go and do it.' 'But we'll need to weld this thing,' I would protest. 'Well then, get a welder and weld it.' When I asked if we shouldn't talk to someone about, say, hydrodynamics, he would say, 'The lake is down there, the Land Rover is over there, take a plank of wood down to the lake, tow it behind a boat and look at what happens.'"

Source:Against the Odds - An Autobiography

Appears In Volumes