Capri-Sun

""Only those who think big achieve big goals. For Wild, thinking big primarily means thinking globally. In the early 1960s, the company was still heavily focused on the German market. But early on, Hans-Peter Wild decided to expand worldwide. He conquered one country after the other. In 1994, in cooperation with Kraft General Food, Capri-Sun also gained market leadership in the United States for flexibly packaged fruit-containing drinks. "Thus, a quarter of a century after production started in Heidelberg, the otherwise usual path in the beverage market had been accomplished in reverse. The surprise was perfect: A refreshing drink from Germany had conquered the American market.""

""After all, my goal was from the beginning to make Capri-Sun and WILD-Flavors global players. You have to set goals and not lose sight of them, despite any unforeseen difficulties along the way.""

"to turn disadvantages into advantages. For example, there were no suitable filling machines for Capri-Sun drink pouches. And there was also no machine builder who could manufacture such a device. Others would have been deterred by this. Wild became a machine builder himself and thus secured an advantage, because no one could easily copy his idea, because they lacked the machines."

"In scientific studies and in online publications, one comes across the note that nine out of ten of the world's wealthiest people have gained their status through the establishment and development of their own businesses. I do not belong to these top ten. I did not found the company. Nonetheless, I acquired my wealth through my work and the management of my companies in the league of world corporations. I was fortunate, in 1974, to join a small, but innovative operation my parents had established, which under my leadership became the basis for two globally operating companies: Capri-Sun and WILD Flavors."

""Capri-Sonne", which is now offered worldwide under the name "Capri-Sun", is originally a WILD product that quickly became a branded drink after its introduction. It has been led by me to a global position among the refreshing drinks."

"As children, we conducted a kind of decathlon, the disciplines of which became increasingly demanding over the years. It started with swimming, running, jumping, table tennis, badminton, and the like, and over time, these turned into whole weekends where we competed in various disciplines. The lawn in our beautiful garden was surrounded by tall trees that were planted four years before my birth, right after my parents had purchased the former glass factory on the new company site. Trees that grew and became large with me."

"Although I did not want to join the company myself back then, I experienced decisive influences for business life in my childhood and youth. Because ultimately, all aspects of the company's activities were discussed in the parental home. Whether at breakfast, lunch, or dinner, business was often at the table, because my father and mother were constantly dealing with topics and expectations from the company on weekdays. The residential building and production facilities formed, so to speak, a unity. My brother and I listened to the conversations, followed decisions, and tried to understand business strategies. Surely, we did not yet comprehend many topics in their full scope. But operational procedures and entrepreneurial questions were already familiar to me at a fairly young age. I found some topics much more interesting than my school homework."

"He always had the big goals and some visions in mind. He preferred to devote his time to new challenges rather than the rather lengthy implementation of his ideas in the company. My mother's special strengths, on the other hand, were her consistency and persistence. She paid attention to details in the business process and took a lot of time for the employees and their questions, worries and needs. In her, my father had found an ideal partner."

"Hans-Peter Wild that he was and always is open to new, to experimental things. Starting something creatively significant about every five years, without neglecting experience, this attitude has significantly contributed to him being able to establish and expand his two globally active corporations. First, he managed to conquer the world markets with Capri-Sun, then with his second company WILD Flavors."

""Do good without talking much about it," was the primal philosophy of my parents with which I grew up and which I still follow today."