Entity Dossier
entity
Carl Gardner
Strategic Concepts & Mechanics
Signature MoveProduct Obsession Over Marketing
Cornerstone MoveTotal Control Vision-to-Market
Competitive AdvantageMagic Over Logic Product Design
Identity & CultureAnti-Brilliance Employee Strategy
Operating PrincipleNature-Derived Invention Method
Signature MoveDeliberate Obtuseness Strategy
Signature MoveEngineering-Design Unity
Signature MoveEdisonian Empirical Testing
Decision FrameworkSingle Message Marketing Discipline
Signature MoveNo Memos Ever Dialogue
Identity & CultureMisfit Identity as Advantage
Strategic PatternConstant Patent Revolution
Primary Evidence
"And so the folklorification of the Dyson continued. Carl Gardner, the editor of Design magazine, told me he had heard people using the phrase 'doing a Dyson', to mean designing, engineering, manu- facturing, and marketing one's own invention. There have been ques- tions in the House based on its success (Nigel Jones, Lib-Dem for Cheltenham, in a science budget debate, 2 February 1995. Cf. Hansard, Volume 253, No. 43, p. 1300); Tony Blair has called it an inspiration to young British designers, and even Prince Charles commiserated with the tales of my early woes: 'It's a classic British story,' he said. 'Nobody ever pays attention to the best ideas.'"
Source:Against the Odds - An Autobiography