Entity Dossier
entity

Carmes

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"Edouard gets back to work. After further improvements, it takes only about ten minutes to change a tire. “From now on,” declares the triumphant new boss of the Carmes factory, “a flat tire is no longer a disaster but a mere incident.”"

Source:Michelin: A Century of Secrets

"His studies completed, he, like everyone else, dons the work overalls. In 1951, under a false identity, he works as a fitter at the Carmes factory where, in a small workshop, he files pieces of scrap metal to a hundredth of a millimeter “to learn the trade.” He arrives on foot or by bicycle, punctual, anonymous, with a bag on his back. He rotates through different positions: in “secret,” that is to say with the workers on three-shift rotations, for two years, with the “travelers” of the House for his tour of France with garages, with the drivers who shuttle between the factories of Carmes, Cataroux, and Estaing."

Source:Michelin: A Century of Secrets

Appears In Volumes