Entity Dossier
entity

Carmes factory

Strategic Concepts & Mechanics

Risk DoctrineMonarch's Fortune on the Line
Strategic PatternCaptive Market Before Mass Market
Strategic PatternPrizes and Spectacles as R&D Accelerators
Capital StrategyPartnership Limited by Shares as Power Weapon
Signature MoveRegistration Numbers Not Names
Identity & CultureClan Secrecy Forged in Clermont Soil
Signature MovePencil Stubs and Metro Rides for the Boss
Cornerstone MoveRescue the Customer, Own the Industry
Signature MoveApprentice Files Scrap Metal Under a False Name
Competitive AdvantageSupplier Fragmentation as Secrecy Architecture
Operating PrincipleFacts on the Floor Not Reports in the Office
Cornerstone MoveSelf-Finance Until the World Is Too Small, Then Debt-Fund Continental Conquest
Competitive AdvantageCustomer as Battering Ram Against Intermediaries
Signature MoveLocked Doors Even Against de Gaulle
Cornerstone MoveMake the World Need More Tires Before Selling Them
Signature MoveSabotage Your Own Tires for the Enemy
Cornerstone MoveWartime Radial in a Basement, Peacetime Dominance for Decades

Primary Evidence

"When after the armistice, he undertook to convert at a lightning speed his workshops on the Quai de Javel to make it the most modern automobile factory in Europe, he quickly got in touch with tire manufacturers. And Edouard spared neither his efforts nor his funds to provide him with these special tires and removable steel sheet wheels, lightweight and affordable, required by the Citroën “10 HP type A.” André Citroën completely shared the views of the founder of the Carmes factory and his brother, the Parisian, on the necessity of manufacturing automobiles on a very large scale — thanks to Taylorism in particular — in order to reduce the price and expand its distribution."

Source:Michelin: A Century of Secrets

"The philosophy of the House, in any case, is present: a man, alone at first, who can freely pursue his project to the end, a team that enables him to achieve it, a boss who decides to take responsibility and the House’s heritage in a new direction. Michelin will remember this and find in this discovery, which will give birth a few years later to the X radial tire, a new justification for its choices: priority to technology and researchers who must impose their views, flexibility and mobility of the internal organization, the decisive importance of the Patron at the center of the system[28](private://read/01jkqdqdgs7t399cyecbezrhj0/#ftn_fn28). And, extraordinary confirmation, the “flytrap” being tested around the Carmes factory on a Citroën Traction that escaped requisition offers road holding superior to all the tires on the market and its resistance to wear is excellent."

Source:Michelin: A Century of Secrets

"In Clermont, orders soon start to come in. The Carmes factory hires, expands, and equips itself with more recent tools. The bankers now relent. The rubber suppliers deliver without hesitation. The former student of Bouguereau, who gives up any idea of returning to his brushes, tackles the most thankless tasks: research, manufacturing, sales, management. He accepts—this will be his only concession—the presidency of the Véloce Club of Auvergne that is offered to him. But he will be seen less and less often leaving Clermont-Ferrand. The factory already, nothing but the factory, everything for the factory."

Source:Michelin: A Century of Secrets

Appears In Volumes