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Carreras

Strategic Concepts & Mechanics

Signature MoveBorrow More Than Needed, Repay Early
Cornerstone MovePartnership-Based International Expansion
Strategic PatternWomen as Superior Credit Risks
Signature MoveSpeed and Timing as Competitive Weapons
Cornerstone MoveAcquire Heritage Brands Then Revitalize
Signature MoveQuality Obsession as Non-Negotiable Standard
Identity & CultureWealth as Divine Asset Philosophy
Decision FrameworkPro and Con Decision Framework
Signature MovePartnership Philosophy Across All Ventures
Competitive AdvantageMarketing Over Production Focus
Strategic PatternSmall Business as Economic Development
Operating PrinciplePackaging as Product Personality
Strategic PatternDepression-Proof Product Selection
Signature MoveIndividuals Over Committees for Decision-Making
Operating PrincipleTriple Responsibility Business Philosophy
Cornerstone MoveTrademark-First Global Brand Building

Primary Evidence

"Prince Burchard of Prussia, director of Brinkmann Dr DSA Carroll, chairman of Lloyds and Bolsa International Bank John M Brown, managing director of Carreras Frans van den Berg, president of Tabacofina Luis Gomez-Acebo, president of Tobacigar Dr F Kristinus, president of Brinkmann JC van Marken, chairman of Turmac and the Amsterdam Bourse David CS Montagu, chairman of Samuel Montagu & Co. Edmund L de Rothschild, chairman of NM Rothschild & Sons Bruno M Saager, general manager of Union Bank in Switzerland Franz H Ulrich, managing director of Deutsche Bank Franz Witt, managing director of Dresdner Bank Edmond G Wouters, chairman of Tabacofina Robert Wickenden, assistant managing director of Carreras Sir Derek Pritchard, chairman of Carreras JW Mayo, a British attorney Alexander Orlow, president of Turmac."

Source:Anton Rupert

"The 1960s were a period of consolidation as well as expansion of Rupert’s tobacco and cigarette interests. The takeover of Carreras and Rothmans led to expansion in other parts of the world. Using Rothmans as his flagship, he created a stir with his philosophy of industrial partnership in various countries where he embarked on new initiatives. Partnership companies were established on a bilateral basis in Australia and New Zealand, Malaysia, Singapore, Indonesia, Canada, Jamaica, Northern and Southern Rhodesia (now Zambia and Zimbabwe) and Nyassaland (now Malawi) − eventually even beyond the Iron Curtain in Russia and China."

Source:Anton Rupert

"The phenomenal success of Peter Stuyvesant helped Rupert to lay the foundations of a business empire that would stretch across the globe. An important development at the end of the 1950s involved the British cigarette company Carreras, which had been outmanoeuvred by Rembrandt when they bought Rothmans."

Source:Anton Rupert

"Through Carreras, Rupert eventually also acquired control of the old, established Dunhill. This well-known company, established in London in 1893 by the remarkable entrepreneur Alfred Dunhill, gave him access to the attractive luxury goods market, which would become one of his group’s major assets."

Source:Anton Rupert

Appears In Volumes