Channel 4

"Emilio Jr. made other loyal friends among the TSM executives, learning from his father what was required to establish himself as “the boss.” There was, for example, Aurelio Pérez, who came to TSM in 1955 after having been head of production at Channel 4. That year Pérez got married and felt flattered when Emilio, who was seven years younger, agreed to be his best man. When Pérez returned from his honeymoon, Emilio told him that he was aware that, since his father had died, Aurelio now had to support two households, his mother’s and his own. Therefore, Emilio had decided to grant him a raise. Anticipating his employees’ needs and showing them gestures of generosity, in private, was a gift that the young Azcárraga inherited and that he would practice throughout his life."

"On June 9, 1958, three months after Emilio and Pamella’s wedding in Paris, a new genre appeared on Channel 4 that would gradually revolutionize Mexican television and put it at the forefront of the Spanish-speaking world. With the actress Silvia Derbez, the Spanish immigrant Francisco Jambrina, and the Cuban Dalia Íñiguez in the starring roles, Senda prohibida went on the air, the first telenovela to be produced daily in Mexico."