Clément
Strategic Concepts & Mechanics
Primary Evidence
"In 1906, Michelin, presenting itself as “the king of tires and the tire of kings,” set up a factory in Turin where the Fiat group was beginning to grow in influence and where French manufacturers Clément and Peugeot had created subsidiaries. Alphonse Daubrée, a great-grandson of the founder of the factory, an engineer from the École Centrale who began his career at the Belgian chemist Solvay, took over as the director of the factory. From generation to generation, the Daubrées would henceforth reign as masters on the other side of the Alps at the direction of the Società per Azioni Michelin Italiana[10](private://read/01jkqdqdgs7t399cyecbezrhj0/#ftn_fn10)."
"In Clermont, it’s panic. No tire manufactured, no bike, no racer. The two brothers go to see the favorite of the event, the Bordeaux native Jiel-Laval. Impossible to sign a contract with him, he is already racing on Clément velocipedes and Dunlop glued tires. Disappointed, they then contact a certain Charles Terront, a racer who had his moment of glory. Terront agrees to come out of retirement and participate in this unprecedented race. But Duncan, his British “manager,” opposes it."