Colgate-Palmolive

"Presented as “Your Colgate Telenovela,” Senda prohibida was a creation of Colgate-Palmolive, a company that was heavily involved in the production of radio and television programs for many years, both in Mexico and in the United States. Following the model of that country’s so-called soap operas, Colgate-Palmolive financed many of TSM’s early telenovelas. Its competitor, Procter & Gamble, soon followed suit, as did advertising agencies, which represented smaller clients and handled the production personally."

"Shortly thereafter, Pimstein partnered with Colgate-Palmolive, one of the leading advertisers, to produce his first telenovela for TSM: Murallas blancas (1960). Guided by the people at Colgate—who had been trained in the United States in the art of television melodrama—Pimstein devoted himself fully to the new genre. Over time, he would become the most successful Spanish-language program producer in the world in terms of ratings, but without this bringing him the personal recognition that his commercial achievements deserved."