Crunk!

"Lil Jon and his posse were returning to their limo after a successful business meeting with Sidney, and they'd decided to spark a spleef to seal the deal. And it was a sweet deal for Jon. He was offered the opportunity to be the face of Crunk!, Sidney's new energy drink. Sidney would pay him one dollar for every case sold. That was the deal, and it didn’t get much better. Jon didn’t have to contribute a penny to the venture, just his distinctive name and face. Sidney assumed all the costs and risks. At the time, Jon was a relative newcomer to hip-hop, but he was a savvy marketer. He’d coined the term Crunk! (a blend of ‘crazy’ and ‘drunk’) to describe his music and lifestyle, and his personal brand was busting out virally and exponentially.[ 11]"

"Lil Jon and his posse were returning to their limo after a successful business meeting with Sidney, and they'd decided to spark a spleef to seal the deal. And it was a sweet deal for Jon. He was offered the opportunity to be the face of Crunk!, Sidney's new energy drink. Sidney would pay him one dollar for every case sold. That was the deal, and it didn’t get much better. Jon didn’t have to contribute a penny to the venture, just his distinctive name and face. Sidney assumed all the costs and risks. At the time, Jon was a relative newcomer to hip-hop, but he was a savvy marketer. He’d coined the term Crunk! (a blend of ‘crazy’ and ‘drunk’) to describe his music and lifestyle, and his personal brand was busting out virally and exponentially.[11]"