Cyrille

"At some point, I don't know exactly when, it seemed to me that communication and media were an interesting sector." However, the dynastic concern quickly takes over: "I am reaching an age where I want my heirs to be interested in the group, that they do not immediately lose interest if I were to disappear. I want there to be affectio societatis. Now, with the exception of one of them, Cyrille, when I talk to my children, they talk to me more about media than paper manufacturing. So, I believe that interesting things can be done in this field and that it can also help me facilitate the transition to the seventh generation.""

""We always invest in batteries," Cyrille can therefore assert at Bolloré's general meeting on May 26, 2021. But the new CEO does not fail to specify to the shareholders that the annual losses of the "electricity storage" activity will decrease from 400 to 100 million euros. It's as if the son has finally convinced the father to calm his enthusiasm. And make him forget his favorite trick to justify the billions invested in batteries: "If we succeed, we will be very rich. If we fail, we will still be very rich because we will stop spending hundreds of millions per year.""