Entity Dossier
entity

Diageo

Strategic Concepts & Mechanics

Signature MoveInformation War Before Every Battle
Operating PrincipleOpacity Through Entity Renaming
Strategic PatternSell the Buyer His Own Money
Strategic PatternBrand Prestige as Holding Company Currency
Signature MoveSell at the Ceiling, Buy at the Crash
Cornerstone MoveStack the Cascade, Keep 51% at Every Floor
Cornerstone MoveBuy the Wreckage, Extract the Jewels
Cornerstone MoveTurn Every Ally Into a Stepping Stone
Signature MovePersonal Enrichment Through Internal Transfers
Risk DoctrineCrash as Invitation, Not Crisis
Signature MoveVictory Without Mercy, Then Make Them Pay
Capital StrategyGovernment Subsidies as Launch Fuel
Relationship LeverageGratitude Is a Disease of Dogs
Competitive AdvantageProducer-to-Consumer Margin Capture
Capital StrategyStock Options as Majority Shareholder Self-Enrichment
Identity & CultureGrandmother's Cult of Superiority
Signature MoveSilence the Dissent, Control the Narrative
Decision FrameworkCreditor Coercion by Liquidation Threat
Identity & CultureDream Replaces Mission Statement
Cornerstone MoveTalent Factory as Acquisition Currency
Capital StrategyBonus Pool Tied to EVA, Not Revenue
Cornerstone MoveBuy Beloved Brands Run by Nobody
Signature MoveOwners Recruit, Not HR Drones
Signature MoveBottom 10% Shaved Every Year Forever
Risk DoctrineType IV Leader Purge Despite Results
Cornerstone MoveExit Banking, Enter Boring Forever
Signature MoveFire the Rebellious on Day One
Signature MoveOpen Floor, No Offices for Anyone
Strategic PatternHoshin Kanri Goal Cascade to Factory Floor
Cornerstone MoveLeak the Offer to Shame the Board
Signature MovePeople Chess Not Performance Reviews
Decision FrameworkFive Whys to Kill Surface Excuses
Operating PrincipleComfort-Zone Rotation as Growth Engine

Primary Evidence

""It is a victory of common sense for the benefit of all shareholders," says George Bull. "In business, one must not be stubborn," acknowledges Bernard Arnault. And he adds that his "pragmatism" led him to choose a "third way." LVMH ends up with 11% of the future Diageo, which it had previously contested. And it will receive another £ 250 million (€ 380 million) in the form of superdividends after their merger. In total, LVMH will receive 5 billion francs, which will allow it to reduce its debt, which reached 29 billion francs (€ 4.42 billion) in 1997."

Source:l'Ange Exterminateur

"The first large bet was made in conjunction with TCI, a London-based asset manager led by Chris Hohn and known for a number of activist incursions, namely ABN Amro Bank and the Deutsche Borse. 3G and TCI both acquired a large stake in CSX, an American railroad company, and pressed for aggressive changes in the company’s management. They were partially backed by Behring’s experience in ALL, Brazil’s largest railroad operator. After CSX, 3G raised a new fund enabling it to announce the take-private of Burger King in 2010. The fast-food chain was then held by private equity funds run by the Texas Pacific Group, Bain Capital, and Goldman Sachs, who’d purchased the company from Diageo in 2002. The group was having trouble running it, especially after the 2008 recession. The buyout valued BK at $3.3 billion (plus $700 million in debts), or nine times earnings. The disbursement was levered roughly one-to-one, which added around $1.7 billion of takeover debt on top of the existing $700 million. Bernardo Hees,"

Source:The 3g Way

Appears In Volumes