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Discovery

Strategic Concepts & Mechanics

Cornerstone MoveEquity Stakes for Distribution Leverage
Competitive AdvantageCableLabs Royalty-Free Standards Play
Cornerstone MoveStock Architecture to Lock Control
Competitive AdvantageBlackout as Franchise Leverage
Capital StrategyTax-Sheltered Growing Annuity
Capital StrategyInsurance Company Capital Over Banks
Signature MoveNever Bet the Whole Farm
Strategic PatternWarrants as Industry Coordination Currency
Decision FrameworkEmpathy as Negotiation Architecture
Signature MoveThrow the Keys on the Table
Signature MoveOwn a Small Piece of a Winner You Can't Run
Operating PrincipleDecentralized Cowboys with Centralized Benchmarks
Risk DoctrineWhat If Not as Decision Filter
Strategic PatternScale Economics as Survival Doctrine
Signature MoveAsk One Sharp Question to Crack Open Intel
Signature MoveCash Flow Not Earnings as Currency
Cornerstone MoveBuy the System, Pay With Its Own Cash Flow
Identity & CultureIntrovert's Edge Through Listening

Primary Evidence

"TCI had a new worry: we’d be held hostage to ever-increasing fees from networks that attracted the biggest audiences. This changed the economic model in my mind, and in an instant I saw our big distribution company differently. We would have to become owners of content. Quality programming was critical for the industry, and I understood most content providers were price constrained, which is why we stepped up for Ted Turner and why we invested in BET, Discovery, and the Family Channel."

Source:Born to Be Wired

"I also have had the rare opportunity to help some gifted entrepreneurs with great ideas, like Bob Johnson, who came to me with a concept for a cable channel appealing to African Americans called Black Entertainment Television (BET). After a thirty-minute meeting, I loaned Bob $320,000 and gave him $180,000 for a 20 percent stake in BET. He later became one of the first Black billionaires in America. And John Hendricks, who called me in 1985 in a last-ditch play to help save his struggling but promising network called Discovery. TCI wired John $500,000 within forty-eight hours after I hung up the phone with him. Prior to its merger with Warner Bros., Discovery reached a market cap of $16 billion and could be seen in more than 220 countries and territories, in fifty languages."

Source:Born to Be Wired

Appears In Volumes