Dyson

"I am a creator of products, a builder of things, and my name appears on them. That is how I make a living and they are what have made my name at least familiar in a million homes. I lay no claim to the epithet 'household word', though I harbour a secret dream of synonymity, and occasionally imagine a time, years from today, when 'dyson' replaces 'hoover', pulls that cunning stunt - like biro, tarmac, sellotape - and becomes a noun, a verb, out there on its own and detached from me to such an extent that most people will have no idea that there ever was a man called Dyson. I like the idea of a child"

"Engineering and design are not viewed as separate. Designers are as involved in testing as engineers are in conceptual ideas Elsewhere in industry, designers just design the look of the product, and maybe sketch the odd part. Then engineers design the mechanics of the product. Test engineers do the testing. And model makers make the models. And machinists machine things. At Dyson, uniquely, we see no barriers between these disciplines - everyone in the department does everything. This way, everybody understands the implications of what they are doing, and enjoys total creative freedom. And it goes further."